QUALITY, PRICE, ADVERTISING, AND PUBLISHED QUALITY RATINGS

被引：78

|

作者：

ARCHIBALD, RB

HAULMAN, CA

MOODY, CE

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1983年 / 9卷 / 04期

关键词：

D O I：

10.1086/208929

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：347 / 356

页数：10

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