THE TOBACCO INDUSTRY, STATE-POLITICS, AND TOBACCO EDUCATION IN CALIFORNIA

Objectives. Proposition 99 added 25 cents to the California state cigarette tax and mandated that 20% of the new revenues be spent on tobacco education and prevention programs. This paper examines the implementation of these programs and the tobacco industry's response to Proposition 99. Methods. Political expenditure data for twelve tobacco firms and associations were gathered from California's Fair Political Practices Commission and secretary of state's Political Reform Division. Tobacco education expenditure data were collected from Governor's Budgets and the Department of Finance. Results. Since Proposition 99 passed, tobacco industry political expenditures in California have risen 10-fold, from $790 050 in the 1985-1986 election to $7 615 091 in the 1991-1992 election. The tobacco industry is contributing more heavily to the California legislature than to Congress. A statistical analysis of data on campaign contributions indicates that California legislators' policy-making is influenced by campaign contributions from the tobacco industry. Since fiscal year 1989-1990, the state has ignored the voters' mandate and spent only 14.7% of the new revenues to tobacco education. Medical care programs received more money than permitted by the voters. Conclusions. The tobacco industry has become politically active in California following the passage of Proposition 99. One result may be that the state has underfunded tobacco education by $174.7 million through the 1993-1994, fiscal year. The estimated redirection of funds to medical care would essentially eliminate the tobacco education campaign by the year 2000.