INTANGIBLE CAPITAL ASPECTS OF ADVERTISING AND R-AND-D EXPENDITURES

被引：122

作者：

HIRSCHEY, M

机构：

来源：

关键词：

D O I：

10.2307/2097924

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

引用

页码：375 / 390

页数：16

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