ATTRIBUTION THEORY AND ADVERTISER CREDIBILITY

被引：131

作者：

SETTLE, RB

GOLDEN, LL

机构：

[1] CALIF STATE UNIV,SCH BUSINESS ADM,SAN DIEGO,CA 92100

[2] UNIV FLORIDA,COLL BUSINESS ADM,GAINESVILLE,FL

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 02期

关键词：

D O I：

10.2307/3150556

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：181 / 185

页数：5

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