TRACKING ADVERTISING AND PROMOTION PERFORMANCE WITH SINGLE-SOURCE DATA

被引：0
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作者：
ESKIN, GJ
机构：
来源：
JOURNAL OF ADVERTISING RESEARCH | 1985年 / 25卷 / 01期
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：31 / &
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