The Influence of Management Style on the Internal Communication of Organizations. An Application to Advertising Agencies

被引：1

作者：

Preciado-Hoyos, Angela ^{[1
]}

Etayo-Perez, Cristina ^{[2
]}

机构：

[1] Univ La Sabana, Bogota, Colombia

[2] Univ Navarra, Pamplona, Spain

来源：

PALABRA CLAVE | 2014年 / 17卷 / 02期

关键词：

Advertising; communication management; leadership; organizational change;

D O I：

10.5294/pacla.2014.17.2.6

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The article is based on the assumption that how an organization is managed entails a specific form of communication. If so, identifying management style can be an indication of how a manger will behave in terms of communication. A model of associations between management style and internal communication is formulated for that purpose. Five style prototypes are identified based on a theoretical analysis. They are: laissez-faire, task-oriented, relationship-oriented, leadership and charismatic leadership. Modes of communication particular to each of these styles are defined. In the second part of the article, the model is tested on a sample of Spanish advertising agencies.

引用

页码：412 / 455

页数：44

共 16 条

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