Through the analysis of interactions between the blogosphere of fashion and beauty and the market, this articles intends to present the market dynamics that lifted some of these blogs up to the celebrity level, promoting an interaction rulled by status based on the consumption of luxury brands and their exclusive and differentiated practices.
机构:
Pontifical Catholic Univ Sao Paulo, Matarazzo, Brazil
Senac Francisco, Postgrad Programs Retail Mkt Digital Mkt & E Comm, Matarazzo, BrazilPontifical Catholic Univ Sao Paulo, Matarazzo, Brazil
Assis, Evange Elias
Rocha Ferreira, Viviane Moura
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机构:
FGV, Grad & Postgrad Programs, Rio De Janeiro, Brazil
ESPM, Grad Program, Sao Paulo, Brazil
FIA, Postgrad Programs, Sao Paulo, BrazilPontifical Catholic Univ Sao Paulo, Matarazzo, Brazil
Rocha Ferreira, Viviane Moura
Andrade, Fernanda Oliveira
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Pontifical Catholic Univ Sao Paulo PUC SP, Business Adm, Sao Paulo, BrazilPontifical Catholic Univ Sao Paulo, Matarazzo, Brazil
Andrade, Fernanda Oliveira
REVISTA BRASILEIRA DE MARKETING,
2020,
19
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610
机构:
Univ Arts London, London Coll Fash, 272 High Holborn, London WC1V 7EY, EnglandUniv Arts London, London Coll Fash, 272 High Holborn, London WC1V 7EY, England