ATTITUDES TOWARD ADVERTISING - A MULTINATIONAL STUDY

被引：5

作者：

WILLS, JR ^{[1
]}

RYANS, JK ^{[1
]}

机构：

[1] KENT STATE UNIV,GRAD SCH MANAGEMENT,KENT,OH 44242

来源：

JOURNAL OF INTERNATIONAL BUSINESS STUDIES | 1982年 / 13卷 / 03期

关键词：

D O I：

10.1057/palgrave.jibs.8490563

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：121 / 129

页数：9

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