MARKETING STRATEGIES FOR LEISURE SERVICES

被引：4

作者：

STONE, M ^{[1
]}

机构：

[1] KINGSTON POLYTECH,FAC HUMAN SCI,KINGSTON THAMES KT1 2EE,SURREY,ENGLAND

来源：

LONG RANGE PLANNING | 1990年 / 23卷 / 05期

关键词：

D O I：

10.1016/0024-6301(90)90261-2

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article examines some factors at work in marketing of leisure service industries, and suggests some strategic directions for suppliers. Many leisure service companies are in fierce competition and uncertain of their technological direction. In a time of change and expansion of demand for more choice and better facilities, marketing planning in leisure industries has become more difficult. The author offers a set of key factors for long-term success. © 1990.

引用

页码：76 / 90

页数：15

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