This article examines the possibility of using the concept of 'best available techniques' (BAT) to implement ecological governance in European Union energy law. Since extending the mandatory use of BAT in energy production would lead to increased implementation of rules on 'processes and production methods' (or process measures), this article primarily assesses the legality of such measures under international trade law. In this, the focus is on the implications for energy production. It appears that process measures are not categorically prohibited and that, thus, extension of the BAT concept is possible in principle. This would allow for a more holistic approach to energy production, rather than maintaining the current rigid, artificial distinction between products and processes. This new, integrated approach would enhance the level of ecological governance, which, in turn, can contribute to mitigating climate change.