Profile of consumers of Popular Restaurant in the center region of the Rio Grande do Sul state

被引：0

作者：

de Souza, Fbio Roberto ^{[1
]}

Dorr, Andrea Cristina ^{[2
,3
]}

Tonetto, Thaise da Silva ^{[1
]}

Saldanha, Patrick ^{[1
]}

Guse, Jaqueline Carla ^{[4
]}

机构：

[1] Univ Fed Santa Maria, Ciencias Econ, Santa Maria, RS, Brazil

[2] Univ Fed Santa Maria, Econ, Santa Maria, RS, Brazil

[3] Univ Fed Santa Maria, Santa Maria, RS, Brazil

[4] Univ Blumenau, Vale Do Itajai, SC, Brazil

来源：

REVISTA ELETRONICA EM GESTAO EDUCACAO E TECNOLOGIA AMBIENTAL | 2014年 / 18卷 / 01期

关键词：

Food safety; willingness to pay; income; popular restaurant;

D O I：

10.5902/2236117012516

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

The aim of this study is to analyze the profile of consumers of the popular restaurant Dom Ivo Lorscheiter (RPDIL) located in Santa Maria - RS. Primary data were obtained through a structured questionnaire applied to 165 consumers in the restaurant during the period of 17 to 20 June 2013. The results show that most consumers are male, unmarried and aged between 16-25 years and above 56 years. Have a monthly average income between 1 and 1,5 minimum wages and are willing to pay R$ 5,00 per meal at another restaurant. We conclude that the popular restaurant meets its social role as anyone in the population may have access to subsidized meals. Moreover, the monetary benefit generated daily by the restaurant to the consumers totalized R$ 1,593.75, which may be appropriated by the consumers in the form of welfare and health.

引用

页码：446 / 453

页数：8

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