SELECTED EFFECTS OF SALESPERSON SEX AND ATTRACTIVENESS IN DIRECT MAIL ADVERTISEMENTS

被引：56
作者：
CABALLERO, MJ [1 ]
PRIDE, WM [1 ]
机构：
[1] TEXAS A&M UNIV,COLLEGE STN,TX 77843
来源：
JOURNAL OF MARKETING | 1984年 / 48卷 / 01期
关键词：
D O I：
10.2307/1251315
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：94 / 100
页数：7
相关论文
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