THE SUCCESS POTENTIAL OF INTERNATIONAL R-AND-D COOPERATION

Key success factors for cooperative research and development projects and their interaction effects are examined. Hypotheses are derived from theoretical and empirical evidence. They are tested simultaneously, using an experimental design. Results support, in general, the expected directions of functional and disfunctional effects. They also show that preferences vary between cooperators and that different types can be distinguished. The method of conjoint measurement is applied to a new area. The technique is described and assessed. It is shown that new insights can be gained by implementing this simultaneous method of evaluation. Illustrations are included to ease further applications in this area.