IMPORTANCE OF HALO EFFECTS IN MULTI-ATTRIBUTE ATTITUDE MODELS

被引：148
作者：
BECKWITH, NE [1 ]
LEHMANN, DR [1 ]
机构：
[1] COLUMBIA UNIV,NEW YORK,NY 10027
来源：
JOURNAL OF MARKETING RESEARCH | 1975年 / 12卷 / 03期
关键词：
D O I：
10.2307/3151224
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：265 / 275
页数：11
相关论文
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