An study some of the factors affecting on relationship quality employee - customer in the hotel industry by Fuzzy logic

被引：2

作者：

Mousavi, Seyed Alireza ^{[1
]}

Ashraf, Maryam ^{[2
]}

Rajaey, Parisa ^{[2
]}

Toosi, Nahid Moones ^{[2
]}

机构：

[1] Islamic Azad Univ Firouzabad, Firouzabad, Iran

[2] Islamic Azad Univ Qeshm, Holor, Iran

来源：

JOURNAL OF MATHEMATICS AND COMPUTER SCIENCE-JMCS | 2011年 / 2卷 / 02期

关键词：

Relationship marketing; relationship quality; Competitive strategy; Fuzzy logic;

D O I：

10.22436/jmcs.002.02.15

中图分类号：

O1 [数学];

学科分类号：

0701 ; 070101 ;

摘要：

Considering the developments and increasing competition in the world marketing progress from those who can strong relationship with customers and quality to establish this relationship focus on the needs of customers Expectations skills to deal their staff satisfaction, confidence in the loyalty make customers are. The aim of the paper test a model of the some factors affecting the relationship quality employee - customer by Fuzzy logic.

引用

页码：348 / 358

页数：11

共 50 条

[1] The employee-customer relationship quality Antecedents and consequences in the hotel industry
Castellanos-Verdugo, Mario
de los Angeles Oviedo-Garcia, Ma
Roldan, Jose L.
Veerapermal, Nadine
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2009, 21 (03) : 251 - 274
[2] Linking employee, customer, and business results: a study in the hotel industry
Gronholdt, Lars
Martensen, Anne
TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE, 2019, 30 : S74 - S82
[3] The relationship between internalisation of a quality standard and customer results via employee and social results in the hotel industry
Jose Tari, Juan
Pereira-Moliner, Jorge
Molina-Azorin, Jose F.
Lopez-Gamero, Maria D.
TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE, 2022, 33 (13-14) : 1656 - 1673
[4] Customer Relationship Management in Hotel Industry
Banga, Gagandeep
Kumar, Babita
Goyal, Harshal
PACIFIC BUSINESS REVIEW INTERNATIONAL, 2013, 5 (12): : 71 - 81
[5] The influence of relationship quality and switching costs on customer Loyalty in the Malaysian Hotel Industry
Abdul-Rahman, Maria
Kamarulzaman, Yusniza
WORLD CONFERENCE ON BUSINESS, ECONOMICS AND MANAGEMENT (BEM-2012), 2012, 62 : 1023 - 1027
[6] EXPLORING THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER SATISFACTION IN CROATIAN HOTEL INDUSTRY
Markovic, Suzana
Jankovic, Sanja Raspor
TOURISM AND HOSPITALITY MANAGEMENT-CROATIA, 2013, 19 (02): : 149 - 164
[7] FACTORS AFFECTING INNOVATION IN THE HOTEL INDUSTRY
Afonso, Victor
Carvalh, Luisa
CONFRONTING CONTEMPORARY BUSINESS CHALLENGES THROUGH MANAGEMENT INNOVATION, 2013, : 2541 - 2541
[8] Leadership Styles, Psychological Factors, and Employee Commitment to Service Quality in the Hotel Industry
Rabiul, Md Karim
Patwary, Ataul Karim
Mohamed, Ahmad Edwin
Rashid, Harun-or
JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM, 2022, 23 (04) : 853 - 881
[9] Factors enhancing employee customer-oriented behavior and organizational commitment in the Lithuanian upscale hotel industry
Kazlauskaite, Ruta
Buciuniene, Ilona
PROCEEDINGS OF THE 13TH ANNUAL CONFERENCE ON MARKETING AND BUSINESS STRATEGIES FOR CENTRAL & EASTERN EUROPE, 2005, : 111 - +
[10] Factors affecting employee willingness to report customer feedback
Hu, Hsin-Hui
Parsa, H. G.
Chen, Chi-Ting
Hu, Hsin-Yi
SERVICE INDUSTRIES JOURNAL, 2016, 36 (1-2): : 21 - 36

← 1 2 3 4 5 →