Recent interest in human dynamics has stimulated the investigation of the stochastic
processes that explain human behaviour in various contexts, such as mobile phone networks
and social media. In this paper, we extend the stochastic urn-based model proposed in
[T. Fenner, M. Levene, G. Loizou, J. Stat. Mech. 2015, P08015 (2015)] so that
it can generate mixture models, in particular, a mixture of exponential distributions. The
model is designed to capture the dynamics of survival analysis, traditionally employed in
clinical trials, reliability analysis in engineering, and more recently in the analysis of
large data sets recording human dynamics. The mixture modelling approach, which is
relatively simple and well understood, is very effective in capturing heterogeneity in
data. We provide empirical evidence for the validity of the model, using a data set of
popular search engine queries collected over a period of 114 months. We show that the
survival function of these queries is closely matched by the exponential mixture solution
for our model.