Climate and Work ValuesA Comparison of Cold, Warm, and Hot Regions in China

A comparison among Chinese employees in three different climatic areas revealed different scores on five work values of Hofstede’s model.With regard to power distance, temperate regions showed greater scores than colder-than-temperate and hotter-than-temperate regions. In terms of masculinity, the results showed that temperate regions have greater scores than colder-than temperate and hotter-than-temperate regions. Regarding collectivism, hotter-than-temperate regions also showed a higher collectivism score than did colder-than-temperate regions. With regard to uncertainty avoidance, temperate regions showed greater scores than colder-than-temperate and hotter-than-temperate regions, even though colder-than-temperate and hotter-than-temperate regions did not present any significant differences.The results from this article show that China should not be considered as a homogeneous market and suggest that multinational corporations (MNCs) need to take differentiated management strategies across regions in China.