Exploring Corporate Risk Transparency: Corporate Risk Disclosure and the Interplay of Corporate Reputation, Corporate Trust and Media Usage in Initial Public Offerings

With the significance of risk-related information in the financial market, the purpose of this study is to explore the conception of corporate risk transparency from the perspective of individual retail investors. The conception of corporate risk transparency was discussed based on the interrelationships among the effects of risk disclosure, namely corporate reputation, corporate trust and media visibility, in the financial market. A survey study on individual initial public offering (IPO) investors (N=212) in the Hong Kong Stock Exchange was conducted. Structural equation modeling analyses showed that perceived importance of corporate reputation and perceived importance of corporate trust were indeed interrelated in forms of corporate attributes in risk disclosure. Diversity of media used by individual IPO investors, which was a factor of media visibility, would positively affect perceived importance of both corporate reputation and corporate trust.