Wharton Marketing: Where Academia Meets Practice

被引：0
|
作者：
Eric T. Bradlow
Raghuram Iyengar
Barbara E. Kahn
Catherine (Cait) Lamberton
Leonard M. Lodish
Robert J. Meyer
Yoram (Jerry) Wind
机构：
[1] University of Pennsylvania Wharton School,
来源：
Customer Needs and Solutions | 2021年 / 8卷 / 4期
关键词：
D O I：
10.1007/s40547-021-00121-0
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：105 / 109
页数：4
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