Repeated Budgeted Second Price Ad Auction

被引:0
|
作者
Asaph Arnon
Yishay Mansour
机构
[1] Tel Aviv University,
[2] Google Tel Aviv,undefined
来源
关键词
Algorithmic game theory; Auctions; Budget; Sponsored search;
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学科分类号
摘要
Our main goal is to abstract existing repeated sponsored search ad auction mechanisms which incorporate budgets, and study their equilibrium and dynamics. Our abstraction has multiple agents bidding repeatedly for multiple identical items (such as impressions in an ad auction). The agents are budget limited and have a value per item. We abstract this repeated interaction as a one-shot game, which we call budget auction, where agents submit a bid and a budget, and then items are sold by a sequential second price auction. Once an agent exhausts its budget it does not participate in the proceeding auctions.
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页码:453 / 478
页数:25
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