Pricing strategies and pricing capabilities

被引：13

作者：

Magnus Johansson

Niklas Hallberg

Andreas Hinterhuber

Mark Zbaracki

Stephan Liozu

机构：

[1] Institute of Economic Research, School of Economics and Management, Lund University, 220 07 Lund

[2] Hinterhuber and Partners, Innsbruck

[3] Bocconi University, Milan

[4] Richard Ivey School of Business, ON

[5] Ardex America Inc., Aliquippa, PA

[6] Weatherhead School of Management, Case Western Reserve University, Cleveland, OH

来源：

Journal of Revenue and Pricing Management | 2012年 / 11卷 / 1期

关键词：

capabilities; pricing capabilities; pricing strategies; resources; value-based pricing;

D O I：

10.1057/rpm.2011.42

中图分类号：

学科分类号：

摘要：

This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities. It also outlines the strategic importance of pricing capabilities. © 2012 Macmillan Publishers Ltd.

引用

页码：4 / 11

页数：7

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