The Need to Monitor Customer Loyalty and Business Risk in the European Insurance Industry

被引：0
|
作者：
Montserrat Guillen
Jens Perch Nielsen
Ana M Pérez-Marín
机构：
[1] Dept. Econometria,
[2] Estadística i Economia Espanyola RFA-IREA,undefined
[3] Universitat de Barcelona Diagonal,undefined
[4] Cass Business School,undefined
来源：
The Geneva Papers on Risk and Insurance - Issues and Practice | 2008年 / 33卷
关键词：
business risk; policy cancellations; marketing in insurance;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
Policy cancellations directly influence daily business operations and have an impact on the risk assumed by insurance companies. In this paper, we describe the reasons why insurance companies should perform customer loyalty and business risk monitoring and develop guidelines for the implementation of this procedure. We emphasize the advantages of this practice for the operation of the company.
引用
收藏
页码：207 / 218
页数：11
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