Consumer brand relationships

被引：0
|
作者：
Kevin Lane Keller
机构：
[1] Tuck School of Business,
来源：
Journal of Brand Management | 2014年 / 21卷 / 5期
关键词：
D O I：
10.1057/bm.2014.21
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：365 / 365
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