Corporate ethics and the new commercial paradigm

被引：0
|
作者：
Jonathan Hall
机构：
[1] Corporate Edge,
[2] Lyric House,undefined
来源：
Journal of Brand Management | 1999年 / 7卷 / 1期
关键词：
D O I：
10.1057/bm.1999.38
中图分类号：
学科分类号：
摘要：
While corporate responsibility is by no means revolutionary, the area of corporate ethics has attracted a huge amount of debate in recent years. This paper begins by discussing a number of underlying reasons for this and introduces primary research finding to demonstrate the points made.
引用
收藏
页码：38 / 47
页数：9
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