Locating prospective patrons for nonprofit performing arts organizations: A new use of a statistical model

被引：0
|
作者：
Carol Yamamoto
James Dauer
Jeff Andreasen
Maury Collins
机构：
[1] Columbia College Chicago,Arts, Entertainment & Media Management Department
[2] Elmhurst College,Department of Computer Science & Information Systems
[3] Richard Day Research Inc.,undefined
[4] Collins Yamamoto Consulting,undefined
来源：
International Review on Public and Non Profit Marketing | 2005年 / 2卷 / 2期
关键词：
Nonprofit performing arts marketing; audience research; correlation analysis; multiple regression;
D O I：
10.1007/BF02893255
中图分类号：
学科分类号：
摘要：
A more efficient, faster way to identify and locate prospective ticket buyers of nonprofit performing arts enables an organization to target more effectively its most likely audience, achieve greater market penetration and increase earned income.
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页码：22 / 33
页数：11
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