Guest editorial: The past, present, and future of the marketing discipline

被引：0

作者：

Naresh K. Malhotra

机构：

[1] Georgia Institute of Technology,

来源：

Journal of the Academy of Marketing Science | 1999年 / 27卷

关键词：

D O I：

暂无

中图分类号：

学科分类号：

摘要：

引用

页码：116 / 119

页数：3

共 50 条

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