European Wines Exports Towards Emerging Markets. The Role of Geographical Identity

The geographical identity of agricultural products may be regarded as a means to differentiate the product in the consumers’ taste and eye, thereby ensuring higher prices. Building on the analysis of Agostino and Trivieri (Food Policy46:22–36, 2014), this paper provides empirical evidence on the performance of geographically designated and indicated wines in emerging economies. According to our findings—based on bilateral exports of wine originating from France, Italy and Spain in the period 2010–2013—the geographical designation seems reaching the ultimate goal of a price premium in the BRICS countries. Italian and Spanish quality wines, yet, appear lagging behind their French counterparts. © 2015, Springer Science+Business Media New York.