Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix

被引：0
|
作者：
James K. Elrod
John L. Fortenberry
机构：
[1] Willis-Knighton Health System,
[2] LSU Shreveport,undefined
来源：
BMC Health Services Research | / 20卷
关键词：
Marketing; Marketing communications; Promotion; Hospitals; Healthcare;
D O I：
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