Enhancing decision-making in user-centered web development: a methodology for card-sorting analysis

The World Wide Web has become a common platform for interactive software development. Most web applications feature custom user interfaces used by millions of people every day. Information architecture addresses the structural design of information to build quality web applications with improved usability of content, navigation, and findability. One of the most frequently utilized information architecture methods is card sorting—an affordable, user-centered approach for eliciting and evaluating categories and navigable items. Card sorting facilitates decision-making during the development process based on users’ mental models of a given application domain. However, although the qualitative analysis of card sorts has become common practice in information architecture, the quantitative analysis of card sorting is less widely applied. The reason for this gap is that quantitative analysis often requires the use of customized techniques to extract meaningful information for decision-making. To facilitate this process and support the structuring of information, we propose a methodology for the quantitative analysis of card-sorting results in this paper. The suggested approach can be systematically applied to provide clues and support for decisions. These might significantly impact the design and, thus, the final quality of the web application. Therefore, the approach includes proper goodness values that enable comparisons among the results of the methods and techniques used and ensure the suitability of the analyses performed. Two publicly available datasets were used to demonstrate the key issues related to the interpretation of card sorting results and the overall suitability and validity of the proposed methodology.