Rapid internationalisation enabled by the Internet: The case of a knowledge intensive company

被引:80
作者
Arenius P. [1 ]
Sasi V. [2 ]
Gabrielsson M. [3 ]
机构
[1] University of Lausanne, HEC Lausanne, BFSH-1
[2] Center for International Business Research (CIBR), Helsinki School of Economics, FIN-00101 Helsinki
[3] International Business, Helsinki School of Economics, FIN-00101 Helsinki
基金
芬兰科学院;
关键词
International new venture; Internet; Liability of foreignness; Resource scarcity; Sales channel; Speed of internationalisation;
D O I
10.1007/s10843-006-7856-x
中图分类号
学科分类号
摘要
In this paper we will show how knowledge intensive firms can quicken their internationalisation by using the Internet as a sales channel. When properly applied the Internet can provide a way to decrease the effects of liability of foreignness and resource scarcity, and herewith contribute to an increased speed of internationalisation. The focus of the empirical research is on a Finnish knowledge intensive company and the development of its international operations and sales channels. The study applies the longitudinal case study method when examining in-depth the development of Futuremark Corporation for a period of five years. © Springer Science + Business Media, Inc. 2006.
引用
收藏
页码:279 / 290
页数:11
相关论文
共 28 条
[1]  
Barney J., Firm resources and sustained competitive advantage, J Manage, 17, pp. 99-120, (1991)
[2]  
Crick D., Jones M.V., Small high technology firms and international high technology markets, J Intern Market, 8, pp. 63-85, (2000)
[3]  
Dana L.P., Etemad H., Wright R.M., Research in Global Strategic Management, pp. 3-22, (1999)
[4]  
Dunning J.H., Wymbs C., The challenge of electronic markets for international business theory, Intern J Eco Business, 8, pp. 273-301, (2001)
[5]  
Eisenhardt K.M., Building theories from case-study research, Acad Manage Rev, 14, pp. 532-550, (1989)
[6]  
Gabrielsson M., Sales channel strategies for international expansion, (1999)
[7]  
Gabrielsson M., Kirpalani M.V.H., Luostarinen R., Multiple channels Strategies in the european personal computer industry, J Intern Market, 10, pp. 73-95, (2002)
[8]  
Gulati R., Alliances and networks, Strat Manage J, 19, pp. 293-317, (1998)
[9]  
Gulati R., Singh H., The architecture of cooperation: Managing coordination costs and appropriation concerns in strategic alliances, Admin Sci Quart, 43, pp. 781-814, (1998)
[10]  
Hardy K.G., Magrath A.J., Marketing channel management, (1988)