Activating employee's pro-environmental behaviors: The role of CSR, organizational identification, and environmentally specific servant leadership

Environmental sustainability at the organization level is largely shaped by and dependent on individual-level pro-environmental behavior. Corporate Social Responsibility (CSR) has been proposed as a useful tool for effective organizational, social and environmental functioning. Not surprisingly, various empirical studies have advocated its importance in generating positive outcomes at a macro level. This research seeks to investigate the effect of CSR on employees' pro-environmental behaviors. Moreover, we incorporated the mediating effect of organizational identification and the moderating role of environmentally specific servant leadership. The study draws on a survey sample of 298 employees from diverse industry sectors. Key findings show that perceived CSR has both a direct and an indirect influence, through organizational identification, on pro-environmental behavior. The results also lent support for the interactive effect of environmentally specific servant leadership with CSR in predicting employee pro-environmental behaviors.