Individual environmental initiative: Championing natural environmental issues in US business organizations

Several bodies of literature contributed to a framework describing how three activities-identifying, packaging, and selling-can lead to successful environmental championing. The results of a field study comparing successful and unsuccessful championing episodes in U.S. business organizations supported the framework. Specifically, individuals who successfully championed environmental issues engaged in more environmental scanning, employed particular framing dimensions and presentation styles, and used several influence tactics. For some championing behaviors, successful outcomes depended on the strength of a company's environmental paradigm.