Individual environmental initiative: Championing natural environmental issues in US business organizations

被引:320
作者
Andersson, LM [1 ]
Bateman, TS
机构
[1] Temple Univ, Philadelphia, PA 19122 USA
[2] Univ Virginia, Charlottesville, VA 22903 USA
关键词
D O I
10.5465/1556355
中图分类号
F [经济];
学科分类号
02 ;
摘要
Several bodies of literature contributed to a framework describing how three activities-identifying, packaging, and selling-can lead to successful environmental championing. The results of a field study comparing successful and unsuccessful championing episodes in U.S. business organizations supported the framework. Specifically, individuals who successfully championed environmental issues engaged in more environmental scanning, employed particular framing dimensions and presentation styles, and used several influence tactics. For some championing behaviors, successful outcomes depended on the strength of a company's environmental paradigm.
引用
收藏
页码:548 / 570
页数:23
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