The synthesis, photophysical and electrochemical properties as well as theoretical calculation studies of a newly designed triphenylamine derivative are described. This original compound displays one neutral form, three oxidized forms, and two protonated forms with distinct photo-physical characteristics. The interplay of the emission with the protonation or the redox state (electrofluorochromism) has been explored and an on-off-on-off fluorescence switching was observed in the case of oxidation and an on-on-off fluorescence switching in the case of protonation.