Service Marketing Management: A Strategic Perspective, 2nd edition

被引：0

|

作者：

Narasimhan, Kasturi ^{[1
]}

机构：

[1] Univ Bolton, Bolton, England

来源：

MANAGING SERVICE QUALITY | 2009年 / 19卷 / 06期

关键词：

D O I：

10.1108/09604520911005116

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：748 / 749

页数：2

相关论文

共 50 条

[1] Principles of service marketing and management, 2nd edition
Lafferty, BA
SERVICE INDUSTRIES JOURNAL, 2002, 22 (04): : 214 - 216
[2] Strategic marketing for educational institutions, 2nd edition
Hunter, J
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 1997, 25 (02) : 173 - 175
[3] ‘Marketing management and strategy’: 2nd edition
Richard Zambuni
Journal of Brand Management, 1998, 5 (6) : 460 - 462
[4] Strategic Management in Tourism, 2nd edition
Volo, Serena
TOURISM MANAGEMENT, 2012, 33 (04) : 1000 - 1001
[5] STRATEGIC INDUSTRIAL MARKETING, 2ND EDITION - CHISNALL,PM
HOLDEN, NJ
JOURNAL OF THE MARKET RESEARCH SOCIETY, 1990, 32 (01): : 164 - 165
[6] Marketing management for nonprofit organizations, 2nd edition
Govekar, Paul
NONPROFIT AND VOLUNTARY SECTOR QUARTERLY, 2006, 35 (02) : 325 - 327
[7] MARKETING, 2ND EDITION
PARKINSON, L
JOURNAL OF THE MARKET RESEARCH SOCIETY, 1985, 27 (01): : 74 - 75
[8] Strategic management of technology and innovation, 2nd edition
McDonough, E
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1997, 14 (06) : 533 - 534
[9] MARKETING POLICIES, 2nd edition
Phillips, Charles F.
JOURNAL OF MARKETING, 1951, 16 (01) : 99 - 100
[10] PROBLEMS IN MARKETING, 2nd edition
不详
HARVARD BUSINESS REVIEW, 1923, 2 (01) : 126 - 127

← 1 2 3 4 5 →