Doing well by doing good: applications of cause-related marketing to smaller businesses

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作者：
不详
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来源：
ANNALS IN SOCIAL RESPONSIBILITY | 2019年 / 5卷 / 02期
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D O I：
10.1108/ASR-08-2019-045
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
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页码：37 / 38
页数：2
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