Brand credibility and customer-based brand equity: a service recovery perspective (May, 10.1057/s41264-021-00097-x, 2021)

被引：0

作者：

Rifi, Azzam ^{[1
]}

Mostafa, Rania B. ^{[2
]}

机构：

[1] Beirut Arab Univ, Fac Business Adm, Beirut, Lebanon

[2] Damanhour Univ, Fac Commerce, Damanhour, Egypt

来源：

JOURNAL OF FINANCIAL SERVICES MARKETING | 2022年 / 27卷 / 02期

关键词：

D O I：

10.1057/s41264-021-00106-z

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：164 / 165

页数：2

共 19 条

[1] Brand credibility and customer-based brand equity: a service recovery perspective
Rifi, Azzam
Mostafa, Rania B.
JOURNAL OF FINANCIAL SERVICES MARKETING, 2022, 27 (01) : 1 - 16
[2] Brand credibility and customer-based brand equity: a service recovery perspective
Azzam Rifi
Rania B. Mostafa
Journal of Financial Services Marketing, 2022, 27 : 1 - 16
[3] Correction to: Brand credibility and customer‑based brand equity: a service recovery perspective
Azzam Rifi
Rania B. Mostafa
Journal of Financial Services Marketing, 2022, 27 : 164 - 165
[4] Customer-Based Brand Equity towards Local Brand: Study on Malaysian Perspective
Lee, Goi Chai
Leh, Fayrene Chieng Yew
INNOVATION AND KNOWLEDGE MANAGEMENT: A GLOBAL COMPETITIVE ADVANTAGE, VOLS 1-4, 2011, : 358 - 368
[5] The Credible Brand Model: The Effects of Ideological Congruency and Customer-Based Brand Equity on News Credibility
Oyedeji, Tayo A.
AMERICAN BEHAVIORAL SCIENTIST, 2010, 54 (02) : 83 - 99
[6] The Effects of Cable News Outlets' Customer-Based Brand Equity on Audiences' Evaluation of the Credibility of their Online Brand Extensions
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Hou, Jiran
JOURNAL OF MEDIA BUSINESS STUDIES, 2010, 7 (01) : 41 - 58
[7] Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective
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Pradhan, Sudeepta
Bashir, Makhmoor
Roy, Sanjit K.
JOURNAL OF TRAVEL RESEARCH, 2022, 61 (03) : 511 - 527
[8] CUSTOMER-BASED BRAND EQUITY AND CUSTOMER BEHAVIORAL INTENTION: EVIDENCE FROM INSURANCE SERVICE
Bakhshizadeh, Elaheh
Aliasghari, Hossein
REVISTA BRASILEIRA DE MARKETING, 2023, 22 (01):
[9] Measuring customer-based place brand equity (CBPBE): an investment attractiveness perspective
Bose, Sunny
Roy, Sanjit Kumar
Tiwari, Abhay Kumar
JOURNAL OF STRATEGIC MARKETING, 2016, 24 (07) : 617 - 634
[10] A causal relationship model linking corporate reputation and customer-based brand equity A customer perspective
Casimiro Almeida, Maria Graca
Coelho, Arnaldo
ACADEMIA-REVISTA LATINOAMERICANA DE ADMINISTRACION, 2017, 30 (02): : 249 - 268

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