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Improving Supply Chain Performance and Managing Risk Under Weather-Related Demand Uncertainty
被引:90
|作者:
Chen, Frank Youhua
[1
]
Yano, Candace Arai
[2
,3
]
机构:
[1] Chinese Univ Hong Kong, Dept Syst Engn & Engn Management, Shatin, Hong Kong, Peoples R China
[2] Univ Calif Berkeley, Haas Sch Business & Ind Engn, Berkeley, CA 94720 USA
[3] Univ Calif Berkeley, Dept Operat Res, Berkeley, CA 94720 USA
关键词:
weather-linked rebate;
weather risk;
weather derivatives;
supply chain coordination;
RETURNS POLICIES;
CHANNEL COORDINATION;
CONTRACTS;
RETAILER;
FLEXIBILITY;
DECISIONS;
PORTFOLIO;
BENEFITS;
SALES;
MONEY;
D O I:
10.1287/mnsc.1100.1194
中图分类号:
C93 [管理学];
学科分类号:
12 ;
1201 ;
1202 ;
120202 ;
摘要:
We consider a manufacturer-retailer supply chain for a seasonal product whose demand is weather sensitive. The retailer orders from the manufacturer (supplier) prior to the selling season and then sells to the market. We examine how a manufacturer can structure a weather-linked rebate to improve his expected profit. The proposed class of rebate contracts offers several advantages over many other contract structures, including no required verification of leftover inventory and/or markdown amounts, and no adverse effect on sales effort by the retailer. We provide a thorough analysis of the manufacturer's and retailer's decisions in this context. We show that the weather-linked rebate can take many different forms, and this flexibility allows the supplier to design contracts that are Pareto improving and/or limit his risk in offering the contract and the retailer's risk in accepting it. For weather rebates with certain characteristics, the manufacturer can fully hedge his risks of offering a weather rebate by paying a risk premium; we show how this can be accomplished. We also show that the basic structural results extend to settings in which the two parties would like to limit their risk.
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页码:1380 / 1397
页数:18
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