SOCIAL NETWORKING AS A MARKETING TOOL

被引：0
|
作者：
Ulusu, Yesim [1 ]
Durmus, Beril [2 ]
Yurtkoru, E. Serra [2 ]
机构：
[1] Bahcesehir Univ, Istanbul, Turkey
[2] Marmara Univ, Istanbul, Turkey
来源：
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
关键词：
PERSONALITY; MODELS;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study was conducted to understand factors that would affect amount of social networking and marketing activities performed. Data were collected from current Facebook users via electronic questionnaire. The results revealed that the main factor influencing networking and marketing activity on the Facebook was trust.
引用
收藏
页码：257 / 261
页数：5
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