Comparing the Effects of Perceived Enjoyment and Perceived Risk on Hedonic/Utilitarian Smartphone Applications

被引：0
|
作者：
Xiang, Jun Yong [1 ]
Jing, Lin Bo [1 ]
Lee, Hyun Soo [2 ]
Choi, Il Young [3 ]
机构：
[1] Chinese Acad Social Sci, Natl Acad Econ Strategy, Beijing, Peoples R China
[2] Kyung Hee Cyber Univ, Sch Management, Seoul, South Korea
[3] Kyung Hee Univ, Sch Dance, Seoul, South Korea
来源：
THIRTEENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, 2014 | 2014年
关键词：
Technology Acceptance Model; Hedonic Smartphone Application; Utilitarian Smartphone Application; Perceived Enjoyment; Perceived Risk; TECHNOLOGY ACCEPTANCE MODEL; USER ACCEPTANCE; PERCEPTIONS; SERVICES; ADOPTION; MODERATION; BEHAVIOR; TAM;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Despite the widespread adoption of smartphone applications, empirical research that examines the user acceptance on different application types is still scare. This paper empirically compares the effects of perceived enjoyment and perceived risk on hedonic and utilitarian smartphone applications. Our analyses show that perceived enjoyment is a stronger determinant of intention to use a hedonic smartphone application than a utilitarian application. Perceived risk has a significant negative influence on intention to use utilitarian smartphone applications, while it does not have a significant impact on intention to use hedonic applications. Surprisingly, perceived risk has an insignificant effect on perceived usefulness both in utilitarian and hedonic smartphone applications.
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页码：387 / 394
页数：8
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