EMAIL SUBJECT LINES ANALYSIS FOR HIGH OPEN RATE IN EMAIL MARKETING

Email marketing is an important channel for online sales. Millions of emails are being sent daily by companies looking to promote and sell their products and services. Out of all these emails only a small part is being opened, but still companies keep on using this channel for its good reach to customers who are most often taking the email with them everywhere because of the widespread use of mobile phones. This paper is looking to study the behavior of email recipients of a large UK telecom company which sent a large volume of marketing related emails in 2019. We are looking to gauge the success of the subject lines of these emails by taking email open rate as an indicator and then determine a series of best practices and common traits by analyzing the best performing subject lines.