Taking news commentary of media as the object, the thesis aims to research the way how media build the publicity. To improve the publicity of media, we should encourage that people openly express their different opinions, media keep close connections with intellectuals and the public, and the agents of media publicity clearly realize the power of opinions. With the development of new communication technology such as internet, there are more chances for media to enhance their opinion influences and more hope for a huge opinions field to be formed.
