Globalization and accession to the WTO: Chinese brands driving for the international market

Ever since its WTO accession in 2001, China has been emerging as a world superpower in terms of economy and trade. A so-called "workshop of the world", China is now a big country in manufacturing. But in striking contrast, Chinese brands are still little known outside the country. It is up to the Chinese enterprises to take measures to build up their brands' competitive strengths at home and abroad. With the trend of globalization, corporate brand, industrial brand as well as country brand are coherently entwined and mutually facilitating. Owning world-class brands will be conducive to China's sustained growth and international competitiveness of long standing.