A Study on Brand Equity of E-commerce Websites

被引：0
|
作者：
Jing, Ma [1 ]
机构：
[1] Dalian Univ, Coll Econ & Management, Dalian, Peoples R China
来源：
EBM 2010: INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT, VOLS 1-8 | 2010年
关键词：
brand equity; brand loyalty; websites;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Brand is considered the most valuable asset of corporations. More and more corporations use brand strategy to increase their competition ability. By comparing among 6 popular E-commerce websites in China, it is obvious that an excellent websites' brand can accelerate E-commerce. In order to increase brand equity, websites' investors should pay more attention to website quality, online & offline service and brand loyalty.
引用
收藏
页码：5533 / 5535
页数：3
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