The basic common understanding of modern civil society is to advocating insurance, knowing insurance, having insurance and enjoying insurance. We will understand thoroughly No. 29 [2014] of the State Council, "a number of opinions on accelerating the development of modern service industry of insurance" (hereinafter referred to as insurance "new country ten") and the effect of the modern insurance industry on the consolidation and promotion of economic and social status. Through field visits to local finance office and other local insurance market management agencies, insurance institutions within their jurisdiction, government information platform, insurance customer interviews and other means to understand the purpose of local government in promoting the development of modern insurance services. Understanding of modern insurance, we found that the understanding of the basic insurance information is limited to the advertising words and passive acceptance of insurance marketing personnel propaganda, and affected by television, news media's negative reports about insurance is deep; the local insurance regulations policy motivation is not strong, digging, collecting and collating the neglect of local insurance service related information, and lack of basis for formulating policies and regulations of local insurance; relationship between premises is not perfect and insurance service convenience insurance line and the development of the local insurance market is obvious; the local government to speed up the development of modern insurance services management mechanism is a system of the dynamic mechanism and balance mechanism and adjustment mechanism; local government emphasis on banks and securities in the field of finance, modern insurance services to promote the work of neglect; the local government to boost the development of modern insurance services insurance Province, city, district or county is still strong, nationwide a question. In this regard, summarize the main problems existed in the induction, mining deeply reasons and to put forward to establish the scientific concept of insurance, a correct understanding of the to speed up the development of modern insurance service significance; to the scientific attitude of seeking truth from facts and truth-seeking and pragmatic style of work to improve insurance regulations construction; to guide the rational distribution of insurance institutions, effectively promote the development of modern insurance industry; gradual improvement of local government guidance and coordination of the working mechanism of the insurance supervisory duties; pay attention to the introduction and cultivation of talents in insurance, sum up experience, encourage innovation; actively explore do strong local insurance the implementation ways of in-depth analysis and discussion. From the perspective of improving local market, the position and function of the development of modern insurance industry in Wenzhou financial market is objectively treated.