Study on Construction Methods of Product Identity Evaluation Based on Corporate Brand Strategy

被引：0
|
作者：
Han, Chunming [1 ]
Liu, Niu [1 ]
Zhang, Ping [1 ]
机构：
[1] Hefei Univ Technol, Ind Design Sch Mech & Automot Engn, Hefei 230009, Anhui, Peoples R China
来源：
2009 IEEE 10TH INTERNATIONAL CONFERENCE ON COMPUTER-AIDED INDUSTRIAL DESIGN & CONCEPTUAL DESIGN, VOLS 1-3: E-BUSINESS, CREATIVE DESIGN, MANUFACTURING - CAID&CD'2009 | 2009年
关键词：
Brand Image; Product Identity; Product Identity Evaluation System;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Considering current situation and development trend of Product Identity Evaluation investigation, based on concepts of Corporate Brand Strategy and Product Identity Evaluation and their relations, methods of constructing product identity evaluation system were put forward, according to the differentia evaluation of different corporate product identity and consistency evaluation of in-corporate product identity, to realize the consistency of corporate brand strategy and product identity evaluation.
引用
收藏
页码：292 / 294
页数：3
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