Direct marketing through broadcast media: TV, radio, cable, infomercials, home shopping, and more

被引：0
|
作者：
Carner, WJ [1 ]
机构：
[1] Univ Texas, Austin, TX 78712 USA
来源：
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 1997年 / 25卷 / 01期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：86 / 87
页数：2
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