The organization of soccer requires collective action, because it is a club good at two levels: clubs and associations. Within professional soccer the production and allocation has to be arranged through collective action, since the allocation of the club good is divisible. This will be shown and analyzed by looking at the distribution of proceeds given from the centralized marketing of TV-broadcasting-rights. Against this theoretical background the challenging question arises, why the interests of small clubs, being in the vast majority of football clubs, cannot be organized properly. Researching the negotiating process concerning the rule for the allocation of club goods this question will be answered.