REGARDING THE INTEGRATION OF ECOLOGY IN THE FIRM'S STRATEGIC APPROACH

Companies must promptly respond at the constraints exercise by the political and social factors regarding the impact their work has on the natural environment. For now on, respecting the environment become a real source of competitive advantage in businesses. In this research, we show that exist a correlation between resources and skills development linked with the environment and the holding of competitive advantages by the companies. We promote here the reconsideration of environmental factors and integration of ecology in the strategic decision-making approach. Using resource-based view, we propose some conclusions and affirm the company requires to make proactive steps regarding the environment.