THE DIMENSIONS OF TRAVEL JOURNALISM Exploring new fields for journalism research beyond the news

Much of the existing empirical research on journalism focuses largely on hard-news journalism, at the expense of its less traditional forms, particularly the soft-news areas of lifestyle and entertainment journalism. In focusing on one particular area of lifestyle journalism-the reporting of travel stories-this paper argues for renewed scholarly efforts in this increasingly important field. Travel journalism's location at the intersection between information and entertainment, journalism and advertising, as well as its increasingly significant role in the representation of foreign cultures makes it a significant site for scholarly research. By reviewing existing research about travel journalism and examining in detail the special exigencies that constrain it, the article proposes a number of dimensions for future research into the production practices of travel journalism. These dimensions include travel journalism's role in mediating foreign cultures, its market orientation, motivational aspects and its ethical standards.