Research on the Development of Tourism Products of the Silk-Road Economic Belt from the Perspective of Cultural Experience - A Case Study in Northwest China

Cultural tourism resources are very important tourism resources of the Silk Road Economic Belt, tourism itself is a process of experience at a time of experience economy. In this paper, the experience of tourists is incorporated into the development of cultural tourism products by using the method of content analysis and ROST CM6. Based on the results of word frequency analysis and Sentiment analysis, we try to combine with the unique characteristics of the Silk Road Economic Belt to design four cultural experience tourism products for the Silk Road Economic Belt.